Slide background Our latest
R&C has just been awarded
part of the BIG W business.
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and cakes

We’re pleased to welcome
The Cheesecake Shop
as a new client partner
Slide background Catalogue
2 winners and 2 finalists at the 2013
catalogue awards beating the likes
of Myer and David Jones.
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Rhubarb & Custard

The perfect combination of retail and digital specialists

why we get out of bed in the morning

To help brands become better retailers and retailers become better brands. After all everybody wants to sell. That and to drink copious amounts of tea.

how we do things differently

We believe retail and digital principles can be applied to all clients whether they consider themselves a retailer or a brand. We couple these principles with a team of specialists that truly understand how retail businesses function and how to connect with customers.

what our clients get out of it

Customer focused, strategic and creative solutions no matter what the channel, and a communications agency that’s as focused on efficiency to market, as it is creative excellence.

Rebel Case Study

A snapshop of the campaigns and ideas for Australia’s largest sporting retailer

A collection of work

Just a taste of what we’ve been up to recently

A little more about us

The worlds of retail and digital are bound together more than ever, so it’s time for a new type of agency, one that draws together specialists from these two different worlds. A unique retail agency with a digital backbone, based in Sydney, made up of people who understand not only how customers shop but also how they behave online.

Producing solutions that focus on a path to advocacy rather than simply a path to purchase. We’re a retail agency that has turned phrases like nimble and agile into a process that centres on “Efficiency to Market”, and we do that without sacrificing the creative product.

After all today everyone seems to want things better, faster, cheaper. We believe at Rhubarb & Custard we’ve perfected a way that clients can actually have all three. We are working with some of the biggest retailers in Australia, you could be next. So, give us a call.

Brand partners

Since our inception in early 2011 we’ve worked with some great clients and brands most of which have joined us through recommendation or past relationships.