Rhubarb&Custard

Innovative

May 8, 2013

Hointer Delivers An Innovative Way To Shop

  Hointer is a new ‘microwarehouse’ concept store at the Stanford Shopping Center, Palo Alto that’s controlled entirely by customers’ mobile phones.   …

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March 18, 2013

InStyle’s Interactive Shopping Screens

  InStyle and Monster Media made a statement with this fashion-savvy campaign that ran in New York City and Los …

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February 28, 2013

Nike+ House Of Innovation Entertains London At Selfridges

  Specialising in design, branding, architecture, advertising and everything in between, Dutch creative agency …,staat presents a series of interactive window displays for …

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February 19, 2013

Mattel launches Barbie Interactive Make-up Mirror

      Last week Mattel unveiled the Barbie Digital Makeover Mirror at the International Toy Fair.   The brand’s …

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February 4, 2013

The future of interactive windows

At Rhubarb&Custard we’re loving this beautiful installation by BMW that transformed cars travelling along 6th Avenue in Manhattan into futuristic …

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January 30, 2013

Virtual Changing Rooms

  Retailers Superdry, LK Bennett, Adidas, Hugo Boss and Nicole Farhi are to install virtual changing rooms online.   The …

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January 17, 2013

Tesco’s Opens Trendy Coffee Chain

  Business is brisk at 2pm on a Thursday afternoon in a popular new coffee shop in North London — …

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December 3, 2012

ebay ‘pops up’ in Covent Garden

  On what many predict will be the busiest online shopping weekend of the year, eBay has opened a pop-up …

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September 27, 2012

Heineken’s TV and digital interactive ad

Heineken has launched a TV and digital campaign ahead of the release of Skyfall, the new Bond film. An ad …

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September 20, 2012

Fans Customize Their Looks From TopShop’s Runway

  Sharing fashion is one of the most important drivers of sharing on the web. When TopShop debuted their spring/summer …

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